Summary: With the help of WhatsApp automation software, you can keep your customers engaged by sending personalized messages, discount coupons, product launch updates, etc. Let’s find out some of the popular tools that you can use to automate WhatsApp messaging.
WhatsApp is the second most popular platform that people use to send and receive messages. This has made it a great medium for businesses to communicate with customers and market their products easily. Therefore, you can use it to send promotional messages and build a brand image.
All these functions are possible with the help of WhatsApp automation tools. From automated responses to scheduled messages, these tools have transformed the way businesses engage and connect through WhatsApp. Let’s dive in and learn more about these tools in depth below.
Table of Contents
What is WhatsApp Automation?
WhatsApp automation refers to the use of tools to streamline and manage communication on the WhatsApp messaging platform. This can involve using bots to automate certain tasks, responses, or interactions.
Businesses often use automation to enhance customer support, handle frequently asked questions, send automated messages, or even facilitate transactions. It allows for efficient and consistent communication with customers, thereby saving time and resources.
How Does WhatsApp Automation Work?
WhatsApp automation works with the help of API. With the help of these APIs, businesses can integrate their existing system within the WhatsApp to automate tasks. There are multiple types of WhatsApp business automation tools that offer APIs to integrate their systems with WhatsApp.
Once the integration is completed, the business can directly manage customers interactions, communication, support tickets, etc., via chatbots.
Why Do You Need WhatsApp Automation?
WhatsApp automation helps in sending automated notifications and updates to customers. These comprise important announcements, product launch, order status updates, etc. Some other reasons to adopt are:
- Better Efficiency: Automation streamlines repetitive tasks, allowing businesses to handle a large volume of inquiries, messages, and transactions without manual intervention.
- Instant Responses: Automation ensures prompt responses to customer inquiries, improving user satisfaction by reducing waiting times.
- Task Automation: Beyond communication, it can assist in automating various tasks, such as order processing, appointment scheduling, notifications, etc.
- Customer Engagement: Automation can be used to engage customers with personalized messages, promotions, or updates, thus improving customers relationships.
- Data Insights: Often provide analytics and insights into user interactions, helping businesses understand customer behavior and preferences.
Top 10 Free WhatsApp Automation Tools for Business
- Vepaar: Best for automating customer interactions
- AiSensy: Best for broadcasting promotional offers
- Interakt: Best for managing campaigns
- QuickReply: Best for customer profiling and segmentation
- Wati: Best for facilitating customer engagement
- Brevo: Best for sending transactional emails
- WappBlaster: Best for sending messages in bulk
- BusinessOnBot: Best for automating message sequences
- BotPenguin: Best for addressing customer queries
- ManyChat: Best for creating interactive chatbots
Here is the detailed description of top WhatsApp automation software along with their features, benefits, and pricing. The information provided will help you in choosing the right automation tool for your business.
Vepaar: Best for automating customer interactions
Vepaar offers several WhatsApp CRM features to manage customers. With these features, you can improve customer relationship management activities directly. It can be used for managing customer interactions, improving customer relationships, and boosting sales.
Vepaar Features
- Creates WhatsApp poll to collect customer feedback
- Generates sharable link for social media
- Provides multiple quick reply to templates
- Automatically saves customers and group chat
Pros and Cons of Vepaar
- You can also use it for prioritizing and managing customer tickets over WhatsApp.
- It also provides sales funnels to filter out leads as per the funnel stage.
- It does not offer an option to identify whether a lead is converted via a paid ad or an organic one.
Pricing of Vepaar: Free plan available | Paid plan starts from INR 415.43/user/month
AiSensy: Best for broadcasting promotional offers
AiSensy is a comprehensive WhatsApp engagement platform that can help you with broadcasting promotional offers, automating notifications and reminders, and providing live chat support on multiple devices.
Moreover, you can also integrate WhatsApp Chatbot for automating sales and customer support. You can also use this WhatsApp automation software for importing and exporting contacts, sending retargeted messages, integrating your eCommerce platform, and much more.
Aisensy Features
- Broadcast promotional offers to unlimited customers
- Sell products via catalogs
- Automate messages through integrations
- Build chatbots for customer support and engagement
- Create Click to WhatsApp ads
Pros and Cons of Aisensy
- You can also schedule WhatsApp campaign.
- You can segregate users based on their message replies
- Prices change based on your region.
Pricing: No free plan available | Paid plan starts from INR 999/month
Interakt: Best for managing campaigns
Interakt WhatsApp automation tool lets you manage your sales and marketing operations over WhatsApp. With it, you can automate your business notifications, create conversational flows, generate automated checkout workflows, manage customer experiences over WhatsApp, etc. With its templates, you can easily automate WhatsApp workflows.
Interakt Features
- Generates event-based workflows
- Creates Click to WhatsApp ads
- Offers a shared team inbox to collaborate with team members
- Sends one time and recurring campaigns
- Tracks campaigns performance to find improvement areas
Pros and Cons of Interakt
- You can directly apply for the Green Tick from the software.
- You can also set up your online store on WhatsApp to help your customers buy directly from WhatsApp.
- Users find it quite complicated to use.
Interakt Pricing: No free plan available | Paid plan starts from INR 999+ taxes/month
QuickReply: Best for customer profiling and segmentation
QuickReply AI is a WhatsApp business solution designed for eCommerce brands to streamline marketing, sales and customer support operations via automation and two-way conversations over WhatsApp.
Some unique features of this software include handling customers’ queries, collecting feedback via conversations, sending out order status updates, and a lot more. To manage and store your client interactions, it offers a Team inbox where all team members can access them.
Features of QuickReply
- Create promotional broadcasts and drip campaigns
- Sends abandoned cart reminder
- Creates prepaid order automation
- Provides WhatsApp Business API to automate customer support
Pros and Cons of QuickReply
- You can also send discount coupons to your customers to increase sales.
- It lets you create chatbot to improve your customer experience.
- The procedure is quite technical for users to create automated workflows.
QuickReply Pricing: No free plan available | Paid plan starts from INR 2,500/month
Wati: Best for facilitating customer engagement
Wati.io WhatsApp business automation software enables businesses to send and receive messages over WhatsApp and automate customer interaction and communication.
With Wati, you can quickly integrate WhatsApp into your existing communication channel to streamline customer support, sales, and marketing tasks, etc. It offers features like no-code chatbot builder, centralized team inbox, message sequence scheduler, and much more.
Features of Wati
- Provides real time product info
- Creates teams for chat support, sales, marketing, etc.
- Imports, exports, and categorizes the contacts lists
- Personalizes user interaction and conversations
Pros and Cons of Wati
- You can create up to 50 chatbots to automate tasks.
- It can help you in automating sales and marketing campaigns.
- It takes a lot of time to update users’ data in real time.
Wati Pricing: No free plan available | Paid plan starts from INR 2499/month for 5 users
Brevo: Best for sending transactional emails
Brevo, previously known as Sendinblue, is a relationship marketing platform to help businesses nurture relationships with their customers and engage them effectively across various channels like Facebook and WhatsApp.
With it, you can create email campaigns, schedule and automate SMS campaigns, send broadcast announcements over WhatsApp, analyze engagement data, and so on.
Features of Brevo
- Creates multimedia campaigns
- Manages all campaigns directly
- Automates messaging based on the customer’s journey
- Performs A/B testing to optimize campaigns
Pros and Cons of Brevo
- It offers advanced segmentation to sort, categorize, and manage contacts.
- You can send push notifications to customers regarding special offers, discounts, etc.
- It does not offer any training materials to understand the software features.
Pricing of Brevo: Free plan available | Paid plan starts from INR 1575/month
WappBlaster: Best for sending messages in bulk
WappBlaster WhatsApp marketing automation tool is used for sending customized messages to customers in real time without getting blocked or spam. It also lets you enrich your messages by inserting images and videos in the messages.
With WappBlaster WhatsApp automation software, you can manage campaigns, send product reminders, import contacts, collect customer feedback, send bulk messages, and so on.
WappBlaster Features
- Sends unlimited messages, videos, PDF, etc., to customers
- Creates poll message
- Sends customized messages to customers
- Creates chatbots to connect with customers
Pros and Cons of WappBlaster
- You can create welcome messages with profile names.
- Helps manage all customer interactions from a single platform.
- Sometimes the number gets blocked when you send messages in bulk.
WappBlaster Pricing: Pricing details are available on its official website.
BusinessOnBot: Best for automating message sequences
BusinessOnBot WhatsApp marketing automation software helps D2C customers to run their business over WhatsApp. It is primarily used by brands to rope in new customers, engage with the existing ones, and boost their sales, all from WhatsApp.
You can use it to send personalized messages and promotional offers, create fast checkout options, manage customer responses, and more.
Features of BusinessOnBot WhatsApp Automation Platform
- Creates message broadcast
- Integrates your Ads
- Creates effective campaigns via user segmentation
- Customizes and automates your marketing campaigns
Pros and Cons of BusinessOnBot
- It lets you display your entire product catalogue over your WhatsApp channel.
- You get a Shopify plugin to integrate your website within WhatsApp.
- Its UI is a bit complicated to use.
BusinessOnBot Pricing: No free plan available | Paid plan starts from INR 6,100/month
BotPenguin: Best for addressing customer queries
BotPenguin is an AI-powered chatbot builder for businesses and individuals to create chatbots for websites, Facebook Messenger, WhatsApp, Telegram, etc. By creating chatbots, you can automate customer support, marketing, and sales tasks.
Some essential features of this software include creating personalized messages, managing customer tickets, managing interview booking, creating conversational workflows, etc.
BotPenguin Features
- Advertises and sells products
- Provides 24/7 customer support via chatbot
- Creates and manages drip campaigns
- Sends bulk messages in one go
Pros and Cons of BotPenguin
- Integrates with the existing CRM to manage your leads and sales procedure.
- It offers a unified inbox to manage messages received from multiple channels.
- Sometimes chatbot finds it difficult to understand customer conversations.
Pricing of BotPenguin: Free plan available | Price details are available on request for paid plans
ManyChat: Best for creating interactive chatbots
ManyChat is a conversational marketing platform that helps in automating customers’ conversations over Facebook and WhatsApp via chatbots.
With it, you can create chatbots to personalize conversations, manage customer tickets, collect leads data, and a lot more. This WhatsApp web automation tool also helps you in creating retargeting ad campaigns to boost the conversion rate by almost 90%.
Features of ManyChat
- Segments customers and create tags
- Automates customer interaction and conversations
- Creates high performing remarketing campaigns
- Qualifies and assigns leads to the team members
- Imports leads data from Ads directly
Pros and Cons of ManyChat
- It offers 2000+ integrations to streamline your work.
- You get multiple industry-specific templates to create campaigns.
- Users find it a bit complicated to create automated workflows.
Pricing of ManyChat: Free plan available | Paid plan starts from INR 1,246.01/month
Conclusion: Which is the Best WhatsApp Automation Tool?
WhatsApp automation tools have become valuable assets for streamlining communication and enhancing customer interaction over WhatsApp. These tools help businesses and individuals automate repetitive tasks, manage messages efficiently, and engage with their audience seamlessly.
The tools enumerated above were some of the most popular ones. However, you should consider your own requirements before selecting any of them.
FAQs Related to WhatsApp Automation Tool
How to automate WhatsApp message?
To automate WhatsApp message, you can use a WhatsApp automation tool. With the tool, you can automate welcome messages, promotional messages, broadcast messages, etc.
What is WhatsApp marketing automation?
WhatsApp marketing automation refers to the use of WhatsApp API to automate customer interactions, communication, promotional messages, and so on.
What are the free WhatsApp automation tools?
Some of the free WhatsApp automation tools are Whatso, Wati, WhatSender, QuickReply, RapBooster, SendApp, etc.
Are there any WhatsApp automation tool free?
Yes, there are several WhatsApp automation tools that you can use for free to automate tasks, responses, and interactions. Some of the popular ones include Instant replies, Twilio, Whatso, MessageBird, DelightChat, Trengo, etc.
What is WhatsApp Web automation?
WhatsApp Web automation is the use of tools to automate tasks and interactions within the WhatsApp web interface. This enables you to manage multiple aspects of your communication and workflow.
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