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Best Lead Management Software in 2024

What is Lead Management Software?

Lead management is the process of engaging customers or leads to buy a company's products and services through effective marketing campaigns. Lead management software is deployed to manage leads at different stages, such as, lead generation and distribution, tracking, nurturing, scoring, etc. Read Buyer’s Guideimg

Best Lead Management Software

(Showing 1 - 10 of 68 products)

Most PopularNewest FirstTop Rated Products
Salesforce CRM

Salesforce CRM

Brand: Salesforce

4.5img

4.5 out of 5

(20 user reviews)

Salesforce CRM is a CRM software for any organization using which they get a comprehensive view of individual customers and their daily activities. The so... Read More About Salesforce CRM img

$25 /User/Year

Realkeeper

Realkeeper

Brand: Realkeeper

5img

5 out of 5

(1 user reviews)

Realkeeper is a lead tracking mobile application for the sales team. This application empowers sales teams to manage their daily activities on their phone... Read More About Realkeeper img

₹1,800 /Year

View Plansimg

Kapture CRM

Kapture CRM

Brand: Adjetter

4.3img

4.3 out of 5

(2 user reviews)

Kapture CRM is a customer relationship management software loaded with numerous features that are beneficial for the sales teams or organizations solely... Read More About Kapture CRM img

Price On Request

Deskera CRM

Deskera CRM

Brand: Deskera

4.5img

4.5 out of 5

(63 user reviews)

Deskera CRM (customer relationship management) is an all-in-one online platform to help businesses sell more online. Quickly capture leads, convert them t... Read More About Deskera CRM img

₹7,188 User/Year

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Pre Sales CRM

Pre Sales CRM

Brand: ABC Info Soft

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Pre Sales CRM is a customer relationship management software developed to handle the sales workflow with the utmost efficiency. The software allows compan... Read More About Pre Sales CRM img

₹1,000 /User

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Lead Management Software Product List Top Banner - 1
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Krisol CRM

Krisol CRM

Brand: Krisol InfoSoft

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Krisol CRM is one of the best CRM tool for your business to grow in different way and reach the world.CRM software is designed by Krisol Infosoft helps bus... Read More About Krisol CRM img

Price On Request

Microsoft Dynamics Crm

Microsoft Dynamics Crm

Brand: Microsoft

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Self-Service Portals: Enterprises can offer assistance with AI-powered virtual agents or let their customers get access to multiple knowledge articles, en... Read More About Microsoft Dynamics Crm img

Price On Request

Teknovate CRM

Teknovate CRM

Brand: Teknovative Solution

4.8img

4.8 out of 5

(12 user reviews)

Teknovate CRM is one of the best online CRM software for B2B as well as B2C businesses. It helps with the tracking & automation of sales and marketin... Read More About Teknovate CRM img

₹500 /User/Month

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Aarvi Task Management System

Aarvi Task Management System

Brand: Aarvi Technology

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Aarvi Task Management System aims to simplify all business operations with a wide variety of task management tools. It helps enhance the efficiency of a b... Read More About Aarvi Task Management System img

Price On Request

Companyhub CRM

Companyhub CRM

Brand: CompanyHub

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Companyhub CRM is a complete CRM Software designed to serve Startups, SMBs, SMEs and Agencies. This CRM Software for has a simple interface and is easy to... Read More About Companyhub CRM img

Price On Request

Last Updated on : 25 Jan, 2024

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Best Lead Management Software FAQ’s

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answered

The best lead management apps have been enlisted below: HubSpot Sales for Windows/Android/iOS/web based Pipedrive for Linux, Windows, Mac, iOS and Android Infusionsoft for Windows and Mac LeadSquared for Windows/iOS/Android/Linux and web based Vtiger- iOS and Android SalesRabbit available at Android and iOS

You can handle multi-channel marketing campaigns and leads with these free lead management systems: Bitrix24 Zekicrm Zoho CRM HubSpot Convertible

Lead distribution software identifies qualified leads that are interested in buying your company's products and services. Use the software for determining such leads that show high conversion rates and marketing campaigns that bring more return on investments. Some of the open source lead tracking systems are: LeadFeeder ClinchPad truLeads zigihub Nurker

Looking for software that converts leads into revenue? Some of the best real estate lead management software are: NetSuite CRM FreeAgent CRM Sell.Do The Wise Agent PlanPlus CRM

CRM for lead management helps improve sales pipeline through strategies such as marketing automation and lead scoring. You can use the platform for complete lead distribution and tracking. The available best CRM for lead management for using such strategies are the following: Teknovate CRM Tranquil CRM GOT CRM SendX EngageBay

Lead Management Software Reviews

SC

Salesforce CRM

5

“Best in the industry, there are alternate crm available but Salesforce is the best among the others.”

- Amit Barman

See all Salesforce CRM reviewsimg
KC

Kapture CRM

4.5

“It is easy to customize and the marketing team help in the customization”

- Ken Chong

See all Kapture CRM reviewsimg
DC

Deskera CRM

5

“Real-time sales insights on the dashboard, I can easily track my deals and monitor the team’s progress.”

- Suman Jain

See all Deskera CRM reviewsimg
TC

Teknovate CRM

4.7

“The Teknovate CRM software fits sales process perfectly for our SME. It will carefully capture the leads from all available sources and automatically assign to my sa...”

- Solar Bull Energy

See all Teknovate CRM reviewsimg

Articles for Lead Management Software

Lead Management Software Price List In India

Lead Management Software Cost
Top Lead Management Software Starting Price Rating
Salesforce CRM$25.00 /User/Year4.5
Realkeeper₹1800.00 /Year5
Deskera CRM₹7188.00 User/Year4.5
Teknovate CRM₹500.00 /User/Month4.8

Buyer's Guide for Top Lead Management Software

Found our list of Lead Management Software helpful? We’re here to help you make the right choice and automate your business processes. Let’s discover some of the essential factors that you must consider to make a smarter decision!

  • What is Lead Management Software
  • Lead Management System Features
  • Benefits of using lead management tools
  • Steps to How To Track and Manage Leads with Lead Management Systems
  • Comparison of Best Lead Management Tools (CRM)
  • Best Sales Lead Management Software for Small Business in India

What is Lead Management Software

Lead management is the process of engaging customers or leads to buy a company's products and services through effective marketing campaigns. Lead management software is deployed to manage leads at different stages, such as, lead generation and distribution, tracking, nurturing, scoring, etc.

Lead management solutions capture leads from multiple forums such as social media, emails and websites to send those to companies. Businesses and organizations thus make use of these leads generated by online lead management software to forecast, collect and track sales. Along with these, lead management tools also offer email templates for running successful product marketing campaigns.

You can further manage the company and contact details of your leads and track the communication history with them to streamline the entire sales process. Lead management systems help with pipeline management so that you can align tasks to your sales professionals and track their progress towards deal closure.

Lead Management System Features

Lead management software offers comprehensive reporting solutions for accurate performance analysis of your sales and marketing teams. All lead generation & nurturing and pipeline management processes are automated that make them less time consuming and more result-driven. Some of the key features of lead management systems for small businesses and big enterprises are:


Integrated marketing

Businesses and organizations create marketing campaigns for maximizing the reach of their products to targeted customers. With lead management system software, you can segregate your contacts and run targeted campaigns. Along with email campaigns, lead management software further helps running all forms of paid and organic campaigns with higher efficiency.


Smart routing

Organizations allocate work to the sales team based on multiple criteria such as performance, skills, etc. You can use lead management software to assign leads to your team members and track their progress in terms of shortening the sales funnel and achieving conversions.


Lead tracking

Lead tracking software is especially useful for sales reps for it helps them keep a track of the leads they have so far worked on. The best lead management software solutions let end users keep a track of all their activities, set follow up reminders with prospects, receive instant notifications, and analyze their preferences better.


CRM lead management

CRM lead management software is used for managing sales and customer relationships. It also helps generate accurate business reports by tracking the leads generated so far. This is critical for improving the profitability of your business, determining marketing investment, return on investments and conversion statistics.


Sales notifications

With an online lead management software, businesses can track every time a lead makes a new move or further moves down the sales funnel. Lead tracking is necessary to reach these targeted customers on time and close deals.


Landing page/email builder

Lead management tools with drag-n-drop designers help create stunning email designs and templates to help businesses move one step closer to achieving high conversion rates. You can create responsive landing pages as well with lead management software solutions.


Lead distribution

Lead distribution is a core feature of lead management distribution software. With this feature, you can distribute leads to the team members based on geography, area of expertise, industry, and type of product.


Lead capture

This is obviously one of the most critical features and benefits of the best lead management software. Lead capture, marketing efforts, sales deals are all interconnected functionalities of any lead management system. Lead capturing further helps in creating forms, post-click pages for landing, and other data-harvesting technicalities necessary for generating web traffic.


Maximizing customer interactions

With all details regarding your recent dealings and conversations with customers, you can interact with them without ever missing on details of the previous meetings. All information gets saved in the software's database.


Predefined metrics

Predefined metrics club interested leads together so that these can be contacted for further dealings. Predefined metrics are necessary to score leads so that no time is wasted on leads that are not interested in your product or service.


Management dashboard

Management dashboard in lead tracking systems gives a complete overview of leads generated, nurtured and scored so far. Some of the best lead management software offer such management dashboard functions as checking the agent's overall performance, analyzing the average customer lifecycle, and identifying qualified leads.


Reporting/analytics

Use powerful reporting and analytical tools to examine acquisition rates, conversion statistics and other management metrics. These are necessary to determine the success of your marketing efforts and examine the areas that may need further improvement.


Integration with existing applications

As a business owner you must be using other software solutions and tools to manage your business. Lead management solutions offer API integration as a result of which they can be easily integrated with the existing application son your system.

Benefits of using lead management tools

Converting leads to proper buyers require skills, knowledge and efficient lead management systems to handle leads. These tools are necessary for both lead generation and nurturing process. The following are the core benefits offered by the software:


Communication amongst teams

Communication across entire sales team is critical to receive immediate information on progress made in different sales accounts. Live instant notification system is quite useful for such quick updates. Then there are live chat tools, SMS tools and voice communication mechanisms to ensure that each member of the team stays in touch and thoroughly updated.


Information Security

All important information is stored in the software’s database system for quick access. Leads captured, conversations, stage of a deal, etc. get stored in the software system to streamline the work of sales reps. With all such information secured, you do not have to worry about its safety as the data is secured and free from malware attack.


Efficient tracking of leads

Identify the leads that are bound to generate higher conversion with lead management software. You can track leads from multiple platforms to ensure timely response to their queries and from multiple campaigns you run at a time.


Robust lead nurturing

Lead distribution software also does effective lead nurturing by following various processes such as segmenting leads into different groups based on their personas. Automatic email triggers is another way in which lead management software nurtures leads. Businesses also nurture leads through funnel reporting systems that help identify the status of each lead captured.


Performance tracking with Inbuilt dialer

Most of the best CRM lead management software comes preinstalled with built-in dialer support to record and track all conversations between sales representatives and prospective client/customer. This step is necessary to ensure higher productivity and compliance.


Automated workflows

All workflows related to the marketing teams for lead tracking and distribution can be automated. Leads can be assigned directly to the sales team and alerts can be sent for follow-ups. Also, the status will change automatically with the lead management software as they move through the sales funnel.


Real time reporting with engagement scoring

You can use lead tracking software for analyzing a lead's engagement on real-time basis. Lead management software keeps track of such lead actions as inquiries, click through rate, website visits, and email open rate to create a general engagement score for prospects.

Steps to How To Track and Manage Leads with Lead Management Systems

You will get an insight into your sales team’s performance, agents’ conversations with the customer, lead's preferences, location and demographics with online lead management software solutions. By adopting a lead management system, you can ensure better tracking and management of leads in the following steps:


Step 1- Identify leads

You need to understand the leads in order to understand their buying behavior. Different metrics, such as demographics, lead scoring by lead management systems and psychographic analysis need to be considered as the first step towards effective lead management.


Step 2- Tracking content

It is important for businesses to know which content on a website is being most looked at by customers to understand their individual needs and areas of interests. Marketing analytics are thus useful for examining lead's behaviour and preferences.


Step 3- Lead scoring

You need to qualify your leads in terms of their interest in your offerings before approaching them with your sales pitch. Take those prospects on priority who seem interested in your product and would be eager to buy from you. Lead scoring is done based on analyzing the needs of your prospects and finding out how your offerings would be useful for them.


Step 4- Sending leads to sales reps

Qualified leads are to be sent to the sales team for further action. The sales team would then handle the selling procedures to ensure that the prospects’ needs and preferences are being taken care of well. With lead management software, you can track the performance of your sales reps and their conversation with customers.

Comparison of Best Lead Management Tools (CRM)

Lead Management Tools Best Suited For Platform Free Trial
HubSpot Small to large businesses Windows,
Mac,
Android,
iPhone/iPad.
Free Demo
Freshsales Small business Mac
Windows
Available for all plans
Bitrix24 Small to large Business Mac
Windows
Free Demo
Zoho CRM Small
Medium
Mac
Windows
Available for all plans
SAP CRM Small to large Business Mac
Windows
Free Demo
Leadsquared Small business Mac
Windows
Free Demo
KaptureCRM Small
Medium
Windows Available
SalesForce Small
Medium
Large
iPad
iPhone
Windows
Mac and
The web
Free Demo
monday.com Small to large businesses Windows,
Mac,
Android,
iPhone/iPad
Available for unlimited users and boards
Vtiger CRM Small business Mac
Windows
Available for free demo
Sales Rabbit Small
Medium
Large
iPad
iPhone
Windows
Mac and
The web
Free Demo
Teleduce Small to large businesses Mac
Windows
Free Demo
Teknovate CRM Medium
Large
Windows and Mac Available for free demo
Tranquilcrm Small business Mac
Windows
Available for free demo
Team365 Medium
Large
Mac
Windows
 
GOT CRM Medium
Large
iPad
iPhone
Windows
Mac and
The web
Free Demo
Salesmate Small to large businesse Mac
Windows
 
SendX Small business iPad
iPhone
Windows
Mac and
The web
Free Demo
Evolution360 B2B Leads Small to large businesse Mac
Windows
Free Demo
EngageBay Small business Mac
Windows
Available
Deltek Vision Small business Mac
Windows
Available
Integrate Small business iPad
iPhone
Windows
Mac and
The web
 
Octopus CRM Small to large businesse Mac
Windows
Free Demo
Lusha Small Medium business    
BuzzBoard Small business    
amoCRM Small to large businesse iPad
iPhone
Windows
Mac and
The web
Available
Close Small business    
Prophet CRM Small business   Free Demo
Pardot by Salesforce Medium
Large
Mac
Windows
Linux
Free Demo
Pipedrive Small
Medium
Large
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Available for all 3 plans.
Infusionsoft Small
Medium
Mac
Windows
Available
Hatchbuck Small
Medium
Windows
Android
iPhone/iPad
Mac
Web-based
Available
Oxyleads Small
Medium
Large
Windows
Linux
Mac
Web-based
Available 
QuickBase Small
Medium
Large
iPad
iPhone
Windows
Mac and
The web
Available
Apptivo Small Windowa Free Demo
Really Simple Systems

Small
medium
Large

Mac
Windows

Available for Plans

Insightly CRM Small
Medium
Windows Free Demo
Less Annoying CRM Small Medium Mac
Windows
Available for Plans
Bpm'online CRM Small To Large Windows
Mac
 
Copper Small
Medium
Windows Free Demo
Salesfusion Small to Large Mac
Windows
Depands On Plans
Pipeliner Medium WIndows  
Method:CRM Small
Medium
Windows
Mac
 
SalesExec Small to Large Mac
Windows
Free Demo
Teamgate Small
Medium
Large
Windows
Mac
Iphone
Android

Free Demo

Leadfeeder Small iPad
iPhone
Windows
Mac and
The web
 

Best Sales Lead Management Software for Small Business in India

Here are the best Sales Management Software for Small Business in India

Unomy

Collect information about clients, partners and even competitors with Unomy lead management software to plan your marketing leads accordingly. Automate important workflows to keep the entire team connected as well as improve their productivity at work.

Key features:

  • External integrations
  • Forms customisation
  • Calendar view
  • Timeline support
  • Five dashboards
  • Full API


Pardot

Sell faster with Pardot lead distribution software’s marketing automation capabilities. The software helps send trigger based automatic emails for efficient lead nurturing. Use the software's lead qualification tools to identify the right customers and define the outreach approach of your sales team.

Key features:

  • Dynamic content
  • Account based marketing
  • Marketing analytics
  • Sales alignment
  • ROI reporting


Freshsales

Automated emails, management dashboard or lead scoring, you can perform all these lead management practices with Freshsales software. It also helps analyse qualified leads to maximize sales and make your business more profitable. You can easily track the progress of all the deals with Freshsales lead tracking system.

Key features:

  • Event tracking
  • Custom fields
  • Renaming modules
  • Webforms
  • Data integration
  • Sales sequences


Deskera

Manage leads with Deskera lead management software and see your business grow. Take advantage of the software’s lead recording and tracking capabilities for collecting relevant details such as the lead’s status, type, source, psychographics, etc. You can also use this Deskera lead management software’s powerful filtering tools for segregating the qualified leads.

Key features:

  • Export/import leads
  • Leads classification
  • Document support
  • Tracking leads details
  • Automatic updates


Marketo

Support all your lead generation activities with Marketo online lead distribution software. It helps track the performance of your marketing content and automate all the email campaigns for effective lead nurturing. Further, you can streamline the marketing funnel with inbuilt templates for contact forms and landing pages.

Key features:

  • Marketing analytics
  • Sales Connect
  • Predictive content
  • Account insights/profiling
  • Digital ads

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