Summary: LinkedIn is a goldmine for both business and individuals alike to generate leads. Learn what LinkedIn automation is, how does it work and the best LinkedIn automation tools for lead generation.
LinkedIn is the world’s largest social media platform for professionals. In fact, they have over 1 billion users in more than 200 countries. That’s why you can’t miss any opportunity to generate leads from a platform which has over 700 million like-minded professionals.
LinkedIn is without a doubt a goldmine for businesses looking to generate leads, and with the LinkedIn automation tools it has become quite easy. Manually generating leads and sending out cold emails can be time-consuming and tedious. So, people nowadays are relying more on automation tools.
Let’s talk about how you can automate your LinkedIn lead generation process and the list of top automation tools to make the most of LinkedIn.
Table of Contents
What is LinkedIn Automation?
LinkedIn automation refers to the use of computer software to automate manual activities on LinkedIn. These activities include:
- Sending out connection requests
- Sending out cold messages or InMails
- Building lead lists
- Publishing posts
How Does a LinkedIn Automation Tool Work?
LinkedIn automation tools can mimic human actions which focus on connection requests, messaging, content scheduling and lead generation. These tools can help you target potential connections based on your criteria, send out personalized messages and follow up. Moreover, LinkedIn automation tools also offer advanced features for post scheduling, lead scoring, drip campaigns, integration with CRM platforms and more.
Why Use LinkedIn Automation Tools?
LinkedIn automation tools can help users with increased efficiency, better engagement, boosting lead generation, better personalization etc. Below are some of the reasons why you should consider using automation tools for LinkedIn.
- Automating repetitive tasks like sending out meaningful connection requests, scheduling posts, managing connections. This will free up your valuable time.
- By targeting specific profiles based on multiple criteria such as job, company, industry, location etc., you can engage with potential clients or partners.
- When you use LinkedIn automation tools for lead generation, you can easily automate outreach and follow-ups for enhanced engagement.
- You can send personalized messages that are based on recipient information (interests, experiences, etc.). I will help increase the engagement with your leads.
- With the help of LinkedIn automation tools, users can automate parts of the sales process, such as sending initial mails, messages or scheduling calls. This streamlines the sales and lead generation process.
How Do We Analyze and Choose LinkedIn Automation Tools
We have done in-depth research and analysis and created the exceptional list of LinkedIn automation tools for lead generation. This curated list stems from in-depth analysis, taking into account factors like user engagement, G2 ratings, reviews, pricing, and scalability.
The rankings are based on each tool’s proficiency in automation, content production, visualization, analytics, and collaborative features. Our aim in creating this list is to empower marketers to select tools that facilitate business scalability, ensuring a strategic and efficient approach to LinkedIn marketing.
Top 10 LinkedIn Automation Tools for Lead Generation
These tools can help you automate tasks like sending connection requests, following up with leads, and engaging with content, freeing up your time to focus on more strategic activities. Here’s list of top LinkedIn automation tools available in the market:
1. Taplio
Taplio is a GPT-4 powered LinkedIn lead generation tool. It helps users to get more reach and grow on LinkedIn with the power of artificial intelligence. With Taplio, you can create more personalized posts, LinkedIn carousels, send out bulk messages, and even find professional emails. This is an all-in-one automation tool for LinkedIn.
Features of Taplio
- AI powered content creation
- Get inspired post ideas from existing content
- Advanced post scheduling
- Integrate with your favorite CRM tool
- Personalized analytics dashboards
- Chrome extension for easy access
- LinkedIn relationship builder
Taplio Pricing
Taplio LinkedIn marketing tool offers three types of paid plans with a 7-day free trial and a 30-day money back guarantee.
- Starter: Starts at $39/month (billed annually)
- Standard: Starts at $52/month (billed annually)
- Pro: Available on request
Taplio Pros and Cons
- Write and schedule LinkedIn post in a single click
- Build a list of people based on multiple criteria like education, designation, industry and more
- Reply to your post’s comments automatically
- Get people’s data who have engaged on your competitor’s post
- Access to Tapilo’s lead database
- Does not offer any free plan
- Annual billing only
- It may be expensive for individuals
2. Expandi
Expandi is a cloud-based LinkedIn automation tool, especially built for sales teams and agencies. With its easy-to-use dashboard, you can mimic human behavior like sending out personalized messages, InMails, and connection requests. It also enables users to send 300+ connection requests per week and book meetings automatically.
Features of Expandi
- Dedicated and country-based IP address.
- LinkedIn profile warm up.
- Image and GIF personalization.
- Flexible post scheduling.
- Get detailed lead generation report with just a click.
- Multi-channel outreach.
Expandi Pricing
Expandi offers two plans, Business and Agency. The Business plan starts at $99 per month and the Agency plan’s pricing is available on request.
Expandi Pros and Cons
- New IP for every new user
- A/B testing
- Advanced targeting capabilities
- Offers a dedicated customer manager
- Slow customer support
- Clashes with LinkedIn’s terms and conditions
3. Dux-soup
Dux-soup has been in the market for a while now. This automation tool for LinkedIn can engage with your target audience, endorse their skills, send personalized connection requests and follow ups. By using this tool, you can easily integrate with CRM systems. Moreover, Dux-soup is a browser tool that seamlessly works with Chrome.
Features of Dux-soup LinkedIn Lead Generation Tool
- Profile tagging and search
- Campaign statistics
- Personalized connection requests
- Seamless CRM integration
- Compatible with Regular, Sales Navigator and Recruiter LinkedIn plans
- Automatically view, endorse and follow profiles
- Send multi-touch drip campaigns
Dux-soup Pricing
Dux-soup offers paid plans for Individuals, Team members and Agencies. The plans are as follows:
Individuals and Teams
- Pro Dux: Starts at $14.99/month
- Turbo Dux: Starts at $55/month
- Cloud Dux: Starts at $99/month
Agency
- Pro Dux: Starts at $337.50/month
- Turbo Dux: Starts at $412.50/month
- Cloud Dux: Starts at $371.00/month
Dux-soup Pros and Cons
- Offers a Chrome extension
- Affordable for individuals
- Offers unlimited campaigns
- Drag and drop campaign builder
- Set time delays in between actions
- The interface is not very beginner friendly
- CRM integration is not available with Pro Dux plan
4. Dripify
Dripify is a comprehensive LinkedIn automation tool that allows you to create multi-step drip campaigns, personalize messages at a scale, and track your results. It also offers built-in CRM and email marketing automation features for better lead generation. You can manage your campaigns, analyze them, and even respond to leads from a single platform.
Features of Dripify
- Create and run drip campaigns
- Build personal sales funnel
- Manage teams and assign tasks
- Analyze and monitor your main LinkedIn account
- Track metrics of each campaign
- Smart inbox to manage your conversations
- Extra safety algorithm with activity controls
Dripify Pricing
Dripify LinkedIn lead generation tool offers three types of paid plans with free trials.
- Basic: Starts at $59/month/user
- Pro: Stars at $79/month/user
- Advanced: Stars at $99/month/user
Dripify Pros and Cons
- Export leads into CSV
- Zapier and Webhook integration
- Send multiple connection requests with personalized messages
- CRM integration
- Reporting and analytics
- 24×7 live support
- Many features are not available in the basic plan
- Team management and activity control feature is only available with its advanced plan
5. Octopus CRM
Octopus CRM is another popular LinkedIn automation tool that focuses on helping you build relationships with potential customers. It allows you to send personalized messages by bypassing the LinkedIn connection limits. You can build a sales marketing funnel, track your results and evaluate your marketing techniques accordingly.
Features of Octopus CRM
- Build a marketing funnel
- Bypass LinkedIn limit and send bulk SMS to first level connections
- Automatically endorse skills
- Watch and evaluate performance
- HubSpot and Zapier integration
- Activity control
Octopus CRM Pricing
Octopus CRM LinkedIn marketing tool offers four paid plans with a 7-day free trial.
- Starter: Starts at $9.99/month
- Pro: Starts at $14.99/month
- Advanced: Starts at $21.99/month
- Unlimited: Starts at $39.99/month
Octopus CRM Pros and Cons
- Robust analytic features
- Available for businesses of all sizes
- Bypass LinkedIn’s monthly and weekly connection limit
- You can’t send bulk automated messages with its starter plan, you have to do it manually
- LinkedIn profile makeover will cost you extra money, that is, $299
6. Zopto
Zopto is a cloud-based automation tool for LinkedIn that takes less than 5 minutes to set up and create a campaign. This omni-channel sales outreach software uses smart workflows on LinkedIn to simplify prospecting efforts. Zopto also provides real-time reporting across campaigns and channels which allows users to evaluate performance, track outcomes, and optimize results.
Features of Zopto
- Real-time campaign reporting
- Advanced filtering option to find prospects
- CSV and CRM imports
- In-app LinkedIn inbox
- Schedule and automate messages and campaigns
- Hypersie, Zapier and HubSpot integration
Zopto Pricing
Zopto offers three paid plans, these are:
- Personal: Stars at $195/month
- Grow: Starts at $312/month
- Agency and Enterprise: Starts at $780/month
Zopto Pros and Cons
- A dedicated customer manager for each plan
- AI-based message templates and follow ups for better lead engagement
- LinkedIn post scheduler
- Image and GIF personalization
- It’s expensive for individuals
7. LinkedIn Sales Navigator
LinkedIn itself offers a lead generation tool named LinkedIn Sales Navigator. It gives you access to advanced search filters, lead recommendations, and insights into your prospects. It also provides personalized lead suggestions based on your LinkedIn activity, including the profiles you visit and the leads you save. While this is not an automation tool, it is a great tool to consider.
Features of LinkedIn Sales Navigator
- Reach out through InMail
- Advanced search and spotlights to find the right people
- Get leads and account recommendations
- Sales tools integration
- Team collaboration
LinkedIn Sales Navigator Pricing
LinkedIn Sales Navigator offers three plans with a 30-day free trial.
- Core: Starts at $79.99/month
- Advanced: Starts at 134.99/month
- Advanced plus: Available on request
LinkedIn Sales Navigator Pros and Cons
- Organize leads and clients
- Get lead recommendations
- Track your profile viewers (up to 60-days)
- Message and InMail your connection without connecting
- Only 50 InMails a month with each plan
8. Phantombuster
Phantombuster uses LinkedIn data scraping and automated LinkedIn outreach features to generate leads for business and automate growth. It offers over 100 lead generation automation tools which operate via Phantoms for individual actions and Flows for sequence of actions. It also offers a Chrome extension that can be used on social networks and web pages like LinkedIn, Sales Navigator, Twitter, Instagram, and Google.
Features of Phantombuster
- Automate your lead generation and outreach
- Hundreds of built-in automations to choose from
- AI-powered lead organization
- Seamless CRM integration
- Extract lead lists from various social media platforms
- Find company and contacts in your niche
Phantombuster Pricing:
Phantombuster LinkedIn marketing tool offers one free plan and three paid plans
- Trial: Free to use plan with 100 AI credits
- Starter: Starts at $69/month
- Pro: Starts at $159/month
- Team: Starts at $439/month
Phantombuster Pros and Cons
- Community access of Phantombuster
- Get additional email credits
- Account consultant
- Limited AI credits with each plan
9. Lempod
Lempod is a tool that helps you get noticed by your target audience on LinkedIn. It allows you to “pod” with other users, which means that you can like and comment on each other’s posts. This can help you increase visibility and engagement, which can lead to more leads.
Features of Lempod
- Advanced filtering option to find people
- AI-generated comments on posts
- Track your views comments and likes
- Get engaging content with Pods
Lempod Pricing
Lempod offers two plans, and these are:
- Private business pod: Starts at $3.99 per user
- Marketplace: Stars at $9.99 per pod
Lempod Pros and Cons
- Offers priority support
- It promotes your posts to the relevant LinkedIn users
- Increases your LinkedIn reach
- Affordable pricing plans
- Lacks a free option
- The UI can be confusing for new users
10. Waalaxy
Waalaxy is a French-based LinkedIn automation tool that offers a variety of features for generating leads on LinkedIn, including multi-step campaigns, personalized messaging, and lead scoring. With features like CRM integration, automated messaging and follow-ups, Waalaxy is a good option for those who are looking for a user-friendly automation tool for LinkedIn.
Features of Waalaxy
- Create automated LinkedIn outreach sequence
- CRM synchronization
- Auto-import prospects
- Cold emailing automations
- Pre-built messaging templates
- Automatic follow up with prospects
Waalaxy Pricing
Waalaxy offers two paid and a free plan.
- Free: Free to use plan with 25 email finder credits and 80 invitations per month
- Advanced: Stars at $125/month (approx.)
- Business: Starts at $177/month (approx.)
Waalaxy Pros and Cons
- Get up to 800 invitations a month
- Professional email finder
- Live chat support
- Setup your campaign with email outreach
- Extract information from LinkedIn profiles
- Cold email automation is only available with its Business Plan
Price comparison for Top LinkedIn Automation Tools
| Software | Best For | Rating | Free Option | Pricing |
| Taplio | LinkedIn post scheduling | 4.7/5 | Yes | Starts at $39/month |
| Expandi | Agencies for marketing campaigns | 4.6/5 | No | Starts at $99/month |
| Dux-soup | Automating lead generation activities on LinkedIn | 4.3/5 | No | Starts at $14.99/month |
| Dripify | LinkedIn marketing | 4.5/5 | Yes | Starts at $59/month |
| Octopus CRM | Automation tools for sending messages and connection requests | 4.4/5 | Yes | Starts at $9.99/month |
| Zopto | Managing multi-channel campaigns | 4.4/5 | No | Starts at $195/month |
| LinkedIn Sales Navigator | LinkedIn growth | 4.1/5 | Yes | Starts at $79.99/month |
| Phantombuster | Customer relationship management with leads | 4.2/5 | Yes | Starts at $69/month |
| Lempod | LinkedIn management | 4.1/5 | No | Starts at $3.99/month |
| Waalaxy | Cloud-based LinkedIn automation | 4.6/5 | Yes | Starts at $125/month |
Browser-Based vs Cloud-Based LinkedIn Automation Tools
When talking about LinkedIn automation tools, we have two different types of tools to choose from. Web-based and Cloud-based systems.
Web-Based Tools
Web-based or browser-based LinkedIn automation tools access your LinkedIn account directly within the browser and run actions from your account. They often offer a Chrome Extension to function and take control over your browser.
Why Choose Web-Based LinkedIn Automation Tools
- Easily integrates with existing browser environments for a smooth user experience.
- Operates within the browser, reducing the need for additional software installations and resource usage.
- Provides flexibility by allowing users to automate LinkedIn tasks from any device with a compatible browser.
Cloud-Based Tools
Cloud-based LinkedIn automation tools are software that runs on cloud servers rather than your computer or browser. This means you can access them from any device with an internet connection, regardless of your hardware or software environment.
Why Choose Cloud-Based LinkedIn Automation Tools?
- High scalability to handle increased workloads and user demands without requiring local hardware upgrades.
- Enables users to access and manage automation processes from any location with internet connectivity.
- Stores and manages data centrally in the cloud which promotes efficient collaboration and data synchronization.
Conclusion
LinkedIn automation tools have become valuable for businesses and individuals seeking efficient lead generation strategies. By automating routine tasks, maintaining consistent outreach, and leveraging analytics, these tools can empower professionals to grow their LinkedIn presence.
The tools listed above offer a range of powerful features to streamline and enhance your outreach efforts. From advanced search filters to personalized messaging and analytics, these tools can save time and increase productivity while helping you connect with potential leads. It’s important to carefully consider your specific needs and goals when selecting a tool that best fits your business.
FAQs
Are LinkedIn automation tools safe to use?
Most tools are safe when used within LinkedIn's terms of service. Always check and adhere to platform guidelines.
Can I customize messages with LinkedIn automation tools?
Yes, many tools allow users to personalize connection requests and messages for a more targeted approach.
Are LinkedIn automation tools legal?
LinkedIn automation tools are not illegal. However, LinkedIn can ban your account if you violate their terms and conditions through automation.
Can you send automated messages on LinkedIn?
Yes, you can send automated messages on LinkedIn. You can use any automation tool for LinkedIn, send out personalized messages to the users, and grow your network.
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